Busch announced today that the brand will return to NASCAR, reigniting its storied history in the sport by sponsoring Kevin Harvick and the No. 4 team of Stewart-Haas Racing for select races in 2016.
“Busch’s NASCAR roots go back to 1978 and we’re thrilled to reconnect with these passionate fans that identify with our ‘Here’s to Earning It’ message on a daily basis,” said Chelsea Phillips, Director of Value Brands, Anheuser-Busch. “NASCAR provides the opportunity to further the brand marketing initiative of recognizing outdoor pursuits of our Busch drinkers and celebrate those hard-working individuals behind the scenes that help the No. 4 car perform week-in-and-week-out.”
To celebrate their return to the sport, Busch will employ a comprehensive marketing approach to engage with racing enthusiasts and loyal Busch consumers through on-track, experiential, in-market and retail activations during the 2016 NASCAR season.
“Busch beer belongs in NASCAR,” added Kevin Harvick, a winner of 31 Sprint Cup races, eight of which have come with Stewart-Haas Racing. “The entire Stewart-Haas Racing team and I can’t wait to have the Busch logo on the No. 4 car next season as we work toward another Sprint Cup championship.”
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