Bud Light Expands Designation as the Official Beer Sponsor of the NFL

On Wednesday, Anheuser-Busch announced a multi-year renewal and global expansion of Bud Light’s official beer sponsorship of the National Football League (NFL). As part of the re-drawn agreement, Bud Light will significantly expand its presence across premiere league events, serving as the presenting sponsor of Thursday Night Football, a sponsor of the NFL Draft and a sponsor of NFL Kickoff. The brand will continue to support and evolve Good Sport, a fan-focused program that rewards designated drivers and promotes responsible alcohol consumption among adult sports fans attending NFL games throughout the season. Read more from the Newsroom here or at The Wall Street Journal.